Optimized outdoor printing for different scales, from street posters to large banners. Adapted visuals for digital promotions, including social media, event listings, and press releases. Ensured brand consistency across all communication channels, aligning with the theatre’s identity and production aesthetics. The result was a compelling, visually powerful campaign that not only drew attention to the play but also reinforced its dramatic and historical significance, enhancing the theatrical experience for audiences at Teatro Lethes.